My differentiation strategy is an integrated set of action designed to produce and deliver products and services that customers perceive as being different in ways that are important to them. It call for me to sell nonstandardized products to customers with unique needs.
The concept of being unique of different is far more important today than it was ten years ago. The key to successful marketing and competing is differentiation.
What used to be national markets with local companies competing for business has become a global market with everyone competing for everyone's business everywhere. With the enormous competition markets today are driven by choice - my targeted customers have too many choices, all of which can be fulfilled instantly.
"It's possible to achieve almost anything as long as you are not worried about who gets the credit."
– Harry S. Truman
Above all, leadership is about:
Energizing people: 33%
"Leadership is the art of getting someone else to do something you want done because he wants to do it."
– Dwight D. Eisenhower
Have a great day out there!
Mia - Nasty™
Team Leader of: Nasty™ SIC Team.
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